The Challenge
IP costs are ballooning. Strategy is reactive. Value is invisible to the business.
Most IP functions are under-resourced and over-exposed. Portfolios grow through acquisition and innovation, but the systems, processes, and strategy to manage them never keep pace. The result is a function that is perpetually reactive, spending more, filing broadly, and struggling to demonstrate its value to the board.
Chief IP Officers and Heads of IP Operations face a compounding problem: rising costs, growing litigation exposure, and a business that cannot see what its IP portfolio is actually worth. The systems that should solve this are either absent, outdated, or poorly configured, leaving teams to manage complexity on spreadsheets.
Where IP management breaks down
Ballooning costs, renewal fees, outside counsel, and annuity spend grows year-on-year with no clear visibility into what the portfolio is costing or why
Spray-and-pray filing strategy, filing broadly across jurisdictions without alignment to business priorities, creating an expensive, unmanageable portfolio
Value is unmeasurable, no way to show the board what the IP function costs, what it protects, or what return it generates for the business
Growing multi-million dollar litigation exposure, unmanaged portfolios and weak freedom-to-operate processes create avoidable infringement risk and escalating disputes
IPMS systems are broken or absent, outdated platforms, manual workflows, and no integration between the IP function and the broader legal technology stack
Our Approach
From IPMS implementation to ongoing operations, cost rationalization, and strategic process consulting.
01
IPMS Implementation & Upgrade
Selection, configuration, and implementation across the leading platforms: Anaqua, MaxVal, IP Manager, Foundation IP, and CPA Global. Upgrades from legacy systems that have outgrown the business.
02
Ongoing IP Operations Management
Day-to-day management of the IP function as a fully staffed managed service, docketing, renewals, paralegal support, and portfolio administration without the overhead of a fully in-house team.
03
IP Cost Savings & Rationalization
Portfolio audits that identify renewal spend that can be eliminated, jurisdictions that can be pruned, and outside counsel relationships that can be restructured. Most portfolios carry 20–30% of spend with no corresponding business value.
04
Strategic IP Process Consulting
Connecting IP strategy to business strategy, from filing discipline and portfolio alignment to in-house counsel workflows and cross-functional intake processes. We build the bridge the business has been missing.
05
IP Portfolio Analytics & Reporting
Dashboards and analytics that give the Chief IP Officer and the board a clear view of portfolio composition, renewal exposure, geographic coverage, competitive positioning, and cost per right.
06
IP Renewal Execution
Ongoing managed renewal execution, deadlines tracked, annuities paid, national phase entries managed. Never a missed renewal from a process failure.
07
Patent & Trademark Search
Prior art, clearance, freedom-to-operate, and trademark availability searches conducted by experienced practitioners, not outsourced to a search firm and returned uninterpreted.
08
Paralegal & IP Support Services
Experienced IP paralegal support for in-house teams that need additional capacity without additional headcount, flexible, senior, and immediately productive.
Selected Partnership
Prokurio
No more surprise IP budgets. Scenario modeling for every jurisdiction your portfolio touches.
Growing global patent and trademark portfolios are impossible to budget accurately on spreadsheets. Filing costs vary by jurisdiction, technology class, prosecution complexity, and agent fees, and broken Excel models cannot account for the scenarios that matter most to your business.
Through our selected partnership with Prokurio, we give Chief IP Counsel and Heads of IP Operations the ability to model global filing scenarios, run cost projections across jurisdictions, and align IP budget to business strategy, with the precision a spreadsheet will never provide. No surprise renewals. No unplanned annuity spikes. No budget overruns at year end.
What Prokurio solves
- →Multi-jurisdiction budget scenario modeling for growing patent and trademark portfolios
- →Dynamic cost projections that adjust as your portfolio strategy changes
- →Replaces unreliable Excel models with structured, auditable scenario analysis
- →Gives the Chief IP Counsel the confidence of a no-surprise budget conversation with finance
Delivered by Imran Jaswal
Swiftwater’s President and AI Lab Director, Imran has helped global IP filers (patent-heavy technology, pharma, and manufacturing businesses) model their global filing strategies and align IP investment to financial and business planning cycles.
IP Practice
A practice built on 150+ years of combined experience working with the world’s top IP filers.
Swiftwater’s IP practice covers the full IP lifecycle, from IPMS selection and implementation to ongoing operations management, cost rationalization, and strategic process consulting.
The team has worked with some of the world’s largest patent and trademark filers across technology, pharmaceutical, manufacturing, and automotive, bringing both the technical depth to implement the right systems and the operational experience to run them at scale.
Whether your priority is IPMS implementation, IP operations optimization, budget modeling, or connecting your IP infrastructure to a broader ELM platform, the team has delivered it.
Years of IP and ELM implementation experience. Roger Jarman is one of the most recognized IP consultants globally.
Years of combined IP experience across the practice team, strategy, operations, systems, and budget modeling.
Hands-on experience selecting and implementing IP management tools across every major IPMS platform.
Worked with top global filers across technology, pharma, manufacturing, and automotive, we know the nuances between jurisdictions, industries, and filing strategies.
Named Practitioners
IP expertise at every layer, strategy, systems, operations, and budget.
Roger Jarman
EMEA Leader
35+ years of IP and ELM implementation experience. Widely regarded as one of the most sought-after IP consultants globally, covering the full IP lifecycle, IPMS implementation, IP strategy, operations, and monetization.
IPMS • IP Strategy • EMEA • Patent & Trademark
Hassan El Asraoui
CEO & Co-Founder
Has led IPMS implementation programs for some of the largest technology, pharmaceutical, and top-filing organizations globally, bringing a strategic lens to systems that typically receive only a technical one.
IPMS • IP Strategy • Technology • Pharma
Imran Jaswal
President & Co-Founder
Helps global patent and trademark filers project IP budgets, model global filing scenarios, and align filing strategy to business and financial planning cycles, eliminating the budget surprises that plague large portfolios.
IP Budget Modeling • Filing Strategy • AI Lab
Danish Butt
Managing Director
Has improved IP operations and IPMS systems at some of the largest IP filers across manufacturing, automotive, and pharmaceutical sectors, with a focus on operational discipline and measurable cost reduction.
IP Operations • IPMS • Manufacturing • Pharma