Trusted advisors to the Office of General Counsel. From vision to value.
Our professionals transform legal, risk and compliance departments into strategic business functions. We combine the strategic rigor of top-tier consulting with hands-on implementation, no handoffs, no slide decks, just results.
400+ years combined experience · Senior-led staffing · Americas · EMEA · APAC
The 7Cs of Swiftwater
Sw · Legal, Risk & Compliance · swiftwaterco.com
Hassan’s 7Cs Philosophy · Mirat’s GMAP Framework · Swiftwater AI Lab · Outside Counsel Optimization · Triple Onit Level 4 Certification
Born from the Power and Humility of Water
Founded on the principles of fluidity, adaptability, and the relentless pursuit of excellence in legal transformation.
Our professionals have witnessed the evolution of legal technology and strategy from early days to the present era of AI, cloud computing, and mobile-first solutions. What started as individual expertise has evolved into a thriving, sustainable business with a unique culture and purpose.
Swiftwater was inspired by the fluidity and power of water: nimble, responsive, able to penetrate anywhere while maintaining humility. Water flows from the highest mountains to the lowest valleys, yet it possesses immense power to shape landscapes and sustain life.
Today, we serve as strategic partners to the Office of General Counsel, helping legal departments act like business units rather than cost centers. Our approach combines the strategic rigor of top-tier consulting with hands-on implementation power, no handoffs, no endless slide decks, just results.
“I love the fluidity of water. I love the flexibility of water. I love the power of water. It can infiltrate, penetrate, go anywhere. But at the same time, I love the humility of water. Water flows all the way to the bottom, from the top of mountains all the way to the bottom.”
Hassan El Asraoui
CEO & Co-Founder, Swiftwater & Company
400+ years of combined experience.
Named practitioners.
Every engagement.
Experienced lawyers, legal technology leaders, consulting experts, and risk & compliance specialists, all practitioner-grade. A secondary delivery bench ensures the right expertise, at the right level, right cost, and right time.

Hassan El Asraoui
CEO & Co-Founder
Visionary with 30+ years guiding global clients on technology, strategy, and entrepreneurial transformation. Previously AT&T, PWC, Huron, Tregin, Kroll.

Imran Jaswal
President & Co-Founder · Executive Director, Swiftwater AI Lab
25-year track record serving major organizations on transformation and strategic initiatives. Lawyer-turned-transformation executive and AI practitioner.

Danish Butt
Managing Director
20+ years as trusted advisor to Chief Legal Officers. ELM, eBilling, and outside counsel optimization. Previously Mitratech, Morae Global, Huron Legal.

Ed Craft
Chief Information Officer
30+ years technology leadership; 23 years at Microsoft. Azure expert directing technology strategy and AI infrastructure.

Bob Frostad
PMO Director
30+ years IT experience. 15+ years at Microsoft; former Kroll Director. Leads program delivery and implementation governance.

Jeannine Puello
Managed Services Lead & Senior PM
Legal operations expertise from Verizon and AT&T. Project management, vendor relations, and matter management systems.

Mirat Dave
Managing Director, Risk & Compliance
Risk management expertise spanning startups to $40B regulated organizations across 150+ countries. GMAP Framework architect. ex-EY, BDO. Pharma, tech, entertainment, manufacturing.

Gary Wheeler
CLM & AI Lead Consultant
Subject matter expert in CLM, legal operations, and AI/ML. Established commercial contracting programs across Fortune 500 companies.

Roger Jarman
EMEA Leader
Onit Level 4 Certified35+ years serving major organizations. Expert in IPMS, ERP, and ELM. Sought-after consultant across EMEA. IP Management practice lead.

Sam Lu
Senior Advisor, Legal Technology
Onit Level 4 Certified15+ years implementing enterprise and legal technology. Expertise in CLM, LSR, and ELM implementation.

Jonathan Gilman
Senior ELM/CLM/LSR Expert
Onit Level 4 CertifiedDeep technical expertise in legal tech implementation. Enterprise Legal Management, CLM, and Legal Spend Reporting.

Tina Meisberger
Change Management & Senior PM
10+ years in legal services, tech, pharma, and aerospace. Expert in ELM, CLM, DMS, and IPMS system adoption.

Hafid Karama
Business Intelligence Lead & Senior PM
Enterprise Legal Management expert. Legal tech transformation, ELM implementation, and analytics that turn data into board-level insight.

Kristina Widrig
Marketing & Client Delivery Lead
Develops marketing strategy and ensures seamless client engagement and project delivery excellence across all practice areas.
Guided by Purpose, Driven by Principles
Our mission and values shape every client relationship and guide our approach to legal transformation.
Our Mission
At Swiftwater and Company, we bring Value and Trust to every relationship and engagement. We collaborate with clients to deliver measurable results, transforming legal departments from cost centers into strategic business functions.
Our Values
To be the trusted partner that transforms legal departments into strategic business units, reducing risk, driving efficiency, and unlocking value for the organizations we serve.
Five core values that flow through everything we do
“Learn to listen, and you will grow wise.”
“People may hear your words, but they feel your attitude.”
“Trust is a great force multiplier.”
“Bring your whole self, and your energy will follow.”
“Respect is earned in drops and lost in buckets.”
Delivering where you are, at every level of the business.
Flexible engagement options designed to meet you where you are and scale with your organization.
Years of Combined Experience
Named and experienced senior professionals spanning legal technology, risk & compliance, IP management, and change management.
Coverage
Americas, EMEA, and APAC coverage with practitioners resident in each region, not traveling consultants.
Practitioners
Senior-led on every engagement. No juniors. No offshore handoffs. A secondary delivery bench ensures the right expertise at the right cost.
Languages
English · French · Arabic · Spanish · German · Dutch
Industries
Pharma · Tech · Manufacturing · Finance · Entertainment · Energy · PE · Startups · More
Next Step
Is your legal department leading the business, or just keeping up with it?
Start with a 30-minute discovery call. A senior Swiftwater practitioner (not a business development executive) will be on the call.
No commitment. No pitch deck. Just a direct conversation with a senior expert.