About · Swiftwater & Company

Trusted advisors to the Office of General Counsel. From vision to value.

Our professionals transform legal, risk and compliance departments into strategic business functions. We combine the strategic rigor of top-tier consulting with hands-on implementation, no handoffs, no slide decks, just results.

400+ years combined experience  ·  Senior-led staffing  ·  Americas · EMEA · APAC

The 7Cs of Swiftwater

01
Cn
Connect
Relationships first
02
Ca
Care
Genuine investment
03
Cb
Collaborate
Better together
04
Cr
Create
Inventive solutions
05
Cy
Curiosity
Ask the hard questions
06
Cg
Courage
Say what others won't
07
Cf
Confidence
Earned, not assumed

Sw · Legal, Risk & Compliance · swiftwaterco.com

Hassan’s 7Cs Philosophy  ·  Mirat’s GMAP Framework  ·  Swiftwater AI Lab  ·  Outside Counsel Optimization  ·  Triple Onit Level 4 Certification

Our Story

Born from the Power and Humility of Water

Founded on the principles of fluidity, adaptability, and the relentless pursuit of excellence in legal transformation.

Our professionals have witnessed the evolution of legal technology and strategy from early days to the present era of AI, cloud computing, and mobile-first solutions. What started as individual expertise has evolved into a thriving, sustainable business with a unique culture and purpose.

Swiftwater was inspired by the fluidity and power of water: nimble, responsive, able to penetrate anywhere while maintaining humility. Water flows from the highest mountains to the lowest valleys, yet it possesses immense power to shape landscapes and sustain life.

Today, we serve as strategic partners to the Office of General Counsel, helping legal departments act like business units rather than cost centers. Our approach combines the strategic rigor of top-tier consulting with hands-on implementation power, no handoffs, no endless slide decks, just results.

“I love the fluidity of water. I love the flexibility of water. I love the power of water. It can infiltrate, penetrate, go anywhere. But at the same time, I love the humility of water. Water flows all the way to the bottom, from the top of mountains all the way to the bottom.”
Hassan El Asraoui

Hassan El Asraoui

CEO & Co-Founder, Swiftwater & Company

400+ years of combined experience.
Named practitioners.
Every engagement.

Experienced lawyers, legal technology leaders, consulting experts, and risk & compliance specialists, all practitioner-grade. A secondary delivery bench ensures the right expertise, at the right level, right cost, and right time.

Hassan El Asraoui

Hassan El Asraoui

CEO & Co-Founder

Visionary with 30+ years guiding global clients on technology, strategy, and entrepreneurial transformation. Previously AT&T, PWC, Huron, Tregin, Kroll.

Imran Jaswal

Imran Jaswal

President & Co-Founder · Executive Director, Swiftwater AI Lab

25-year track record serving major organizations on transformation and strategic initiatives. Lawyer-turned-transformation executive and AI practitioner.

Danish Butt

Danish Butt

Managing Director

20+ years as trusted advisor to Chief Legal Officers. ELM, eBilling, and outside counsel optimization. Previously Mitratech, Morae Global, Huron Legal.

Ed Craft

Ed Craft

Chief Information Officer

30+ years technology leadership; 23 years at Microsoft. Azure expert directing technology strategy and AI infrastructure.

Bob Frostad

Bob Frostad

PMO Director

30+ years IT experience. 15+ years at Microsoft; former Kroll Director. Leads program delivery and implementation governance.

Jeannine Puello

Jeannine Puello

Managed Services Lead & Senior PM

Legal operations expertise from Verizon and AT&T. Project management, vendor relations, and matter management systems.

Mirat Dave

Mirat Dave

Managing Director, Risk & Compliance

Risk management expertise spanning startups to $40B regulated organizations across 150+ countries. GMAP Framework architect. ex-EY, BDO. Pharma, tech, entertainment, manufacturing.

Gary Wheeler

Gary Wheeler

CLM & AI Lead Consultant

Subject matter expert in CLM, legal operations, and AI/ML. Established commercial contracting programs across Fortune 500 companies.

Roger Jarman

Roger Jarman

EMEA Leader

Onit Level 4 Certified

35+ years serving major organizations. Expert in IPMS, ERP, and ELM. Sought-after consultant across EMEA. IP Management practice lead.

Sam Lu

Sam Lu

Senior Advisor, Legal Technology

Onit Level 4 Certified

15+ years implementing enterprise and legal technology. Expertise in CLM, LSR, and ELM implementation.

Jonathan Gilman

Jonathan Gilman

Senior ELM/CLM/LSR Expert

Onit Level 4 Certified

Deep technical expertise in legal tech implementation. Enterprise Legal Management, CLM, and Legal Spend Reporting.

Tina Meisberger

Tina Meisberger

Change Management & Senior PM

10+ years in legal services, tech, pharma, and aerospace. Expert in ELM, CLM, DMS, and IPMS system adoption.

Hafid Karama

Hafid Karama

Business Intelligence Lead & Senior PM

Enterprise Legal Management expert. Legal tech transformation, ELM implementation, and analytics that turn data into board-level insight.

Kristina Widrig

Kristina Widrig

Marketing & Client Delivery Lead

Develops marketing strategy and ensures seamless client engagement and project delivery excellence across all practice areas.

Mission & Values

Guided by Purpose, Driven by Principles

Our mission and values shape every client relationship and guide our approach to legal transformation.

Our Mission

At Swiftwater and Company, we bring Value and Trust to every relationship and engagement. We collaborate with clients to deliver measurable results, transforming legal departments from cost centers into strategic business functions.

Our Values

To be the trusted partner that transforms legal departments into strategic business units, reducing risk, driving efficiency, and unlocking value for the organizations we serve.

The WATER Values

Five core values that flow through everything we do

W
Wisdom

“Learn to listen, and you will grow wise.”

A
Attitude

“People may hear your words, but they feel your attitude.”

T
Trust

“Trust is a great force multiplier.”

E
Energy

“Bring your whole self, and your energy will follow.”

R
Respect

“Respect is earned in drops and lost in buckets.”

Global Presence

Delivering where you are, at every level of the business.

Flexible engagement options designed to meet you where you are and scale with your organization.

400+

Years of Combined Experience

Named and experienced senior professionals spanning legal technology, risk & compliance, IP management, and change management.

Global

Coverage

Americas, EMEA, and APAC coverage with practitioners resident in each region, not traveling consultants.

Senior

Practitioners

Senior-led on every engagement. No juniors. No offshore handoffs. A secondary delivery bench ensures the right expertise at the right cost.

Languages

English · French · Arabic · Spanish · German · Dutch

Industries

Pharma · Tech · Manufacturing · Finance · Entertainment · Energy · PE · Startups · More

Next Step

Is your legal department leading the business, or just keeping up with it?

Start with a 30-minute discovery call. A senior Swiftwater practitioner (not a business development executive) will be on the call.

No commitment. No pitch deck. Just a direct conversation with a senior expert.