Trusted Advisors to the Office of General Counsel
From Vision to Value
Our professionals transform legal departments into strategic business functions through expertise, innovation, and the fluidity that defines our approach.
THE CHALLENGE
Born from the Power and Humility of Water
Founded on the principles of fluidity, adaptability, and the relentless pursuit of excellence in legal transformation.
Our professionals have witnessed the evolution of legal technology and strategy from early days to the present era of AI, cloud computing, and mobile-first solutions. What started as individual expertise has evolved into a thriving, sustainable business with a unique culture and purpose.
Swiftwater was inspired by the fluidity and power of water—nimble, responsive, able to penetrate anywhere while maintaining humility. Water flows from the highest mountains to the lowest valleys, yet it possesses immense power to shape landscapes and sustain life.
“I love the fluidity of water. I love the flexibility of water. I love the power of water. It can infiltrate, penetrate, go anywhere. But at the same time, I love the humility of water. Water flows all the way to the bottom, from the top of mountains all the way to the bottom.”
— Hassan El Asraoui, CEO & Co-Founder
Today, we serve as strategic partners to the Office of General Counsel, helping legal departments act like business units rather than cost centers. Our approach combines the strategic rigor of top-tier consulting with hands-on implementation power—no handoffs, no endless slide decks, just results.
THE CHALLENGE
Seasoned Executives with Proven Track Records
Our leadership brings decades of experience from world's leading legal, consulting, and enterprise organizations.
Hassan El Asraoui
CEO & Co-Founder
Visionary leader with over three decades of experience working with global clients. Hassan brings hands-on technology and strategy expertise, combined with entrepreneurial background. Having built and led more than three legal businesses, his leadership is instrumental in navigating challenges and opportunities within the business ecosystem.
Imran Jaswal
President & Co-Founder
Committed to establishing meaningful, trustworthy relationships with clients, ensuring success through honest and practical advice. For the past 25 years, Imran has served some of the world's biggest organizations, assisting with intricate business transformations and strategic initiatives that optimize information management, enhance performance, and reduce costs.
Danish Butt
Managing Director
Visionary business leader with over 20 years of transformative leadership experience. Trusted advisor to Chief Legal Officers and General Counsel, Danish advocates for business acceleration and corporate vision enablement. Previously held leadership roles at Mitratech, Morae Global, and Huron Legal.
Ed Craft
Chief Information Officer
Highly experienced technology leader with over 30 years of industry experience, including 23 years dedicated to Microsoft. Ed has held several leadership roles in Director, Product Management, Development, and Architect positions. As an Azure expert, he plays a crucial role in shaping technology strategy and managing IT infrastructure optimization.
Bob Frostad
PMO Director
Experienced IT professional with over 30 years of experience across Corporate Legal, Human Resources, Financial Services, and IoT. Bob worked for over 15 years with Microsoft and served as Director with Kroll Information Management. He leads the Swiftwater PMO, implementing project delivery standards and serving strategic clients.
Roger Jarman
EMEA Leader
Bringing over 35 years of experience serving the world's biggest organizations. Roger has significant expertise in Intellectual Property Systems (IPMS), Enterprise Resource Planning (ERP), and Enterprise Legal Management (ELM). Regarded as one of the most sought-after ELM consultants in the EMEA region.
Mirat Dave
Managing Director
Helps Boards and executives manage risks to Growth, Margin, Assets, and Purpose. With leadership experience from start-ups to executive roles at a $40 billion regulated organization operating in 150+ countries, Mirat brings expertise in governance, risk management, digital strategy, and compliance across pharmaceutical, technology, entertainment, and manufacturing sectors.
Jeffrey Solomon
Managing Director
Renowned expert in legal spend management and advisory services, Jeffrey brings decades of experience in legal operations transformation. His addition to Swiftwater strengthens our capabilities in helping organizations optimize legal spend, improve vendor management, and drive measurable ROI from legal department investments.
Gary Wheeler
CLM & AI Lead Consultant
Senior subject matter expert specializing in legal technology with focus on Contract Lifecycle Management (CLM), legal operations, and AI/ML. Brings extensive experience establishing in-house commercial contracting programs across legal, procurement and sales teams, including leading CLM programs and creating legal ops teams for multiple F500 companies.
Sam Lu
Senior Advisor, Legal Technology Solutions
Over 15 years of experience implementing enterprise, commercial and legal technology across diverse industries. Onit Level 4 certified with expertise in CLM, Legal Service Requests (LSR) and Enterprise Matter Management (ELM). Recently focusing on Onit platform projects and earned several highest level Onit certifications. Continues to refresh training in AI tools and software engineering.
Kristina Widrig
Marketing Lead & Client Delivery
Strategic professional driving both marketing initiatives and client delivery excellence. Kristina develops comprehensive marketing strategies that showcase Swiftwater's expertise while ensuring seamless client engagement and project delivery. Her dual focus on brand development and operational execution ensures consistent value delivery across all client touchpoints.
Jeannine Puello
Senior Project Manager
Creatively flexible, organized manager with extensive legal operations experience from Verizon and AT&T's legal teams. Brings interactive, hands-on approach with proven success in cost-effectively managing multiple projects in fast-paced environments. Skilled in Project Management, Client Relations, Legal Operations, Vendor Management, Legal Billing and Matter Management Systems Implementation.
Tina Meisberger
Senior Project Manager
Seasoned and results-driven Project Manager with over a decade of experience in Legal Services, Technology, Pharmaceutical, and Aerospace & Defense. Brings expertise in custom business automation solutions, Enterprise Legal Management (ELM), Contract Lifecycle Management (CLM), Document Management (DMS), Intellectual Property Management (IPMS), and Enterprise Resource Planning (ERP) systems.
Sarah Sheriff
Senior Project Manager, IP Expert
Senior Project Manager and Intellectual Property Management Expert with deep expertise in IP portfolio optimization and technology implementation. Sarah leads strategic IP transformation initiatives, helping organizations maximize value from their intellectual property assets through innovative workflow design and system integration.
Jonathan Gilman
Senior ELM, CLM & LSR Expert
Jonathan brings deep technical expertise in legal technology implementation and optimization, helping organizations achieve maximum ROI from their legal tech investments. He is Onit Level 4 certified senior expert in Enterprise Legal Management, Contract Lifecycle Management, and Legal Spend Reporting.
Hafid Karama
Senior Project Manager, ELM Expert
Senior Project Manager and Enterprise Legal Management Expert with extensive experience in legal technology transformation. Hafid specializes in ELM system implementation and optimization, driving efficiency improvements and cost reductions for global legal departments through strategic technology deployment.
MISSION & VALUES
Guided by Purposes, Driven by Principles
Our mission and values shape every client relationship and guide our approach to legal transformation.
Our Mission
At Swiftwater and Company, we bring Value and Trust to every relationship by helping our clients, our people, and our partners realize their full potential.
Our Values
To be the trusted partner that transforms legal departments into strategic business enablers, flowing with the agility of water while possessing the power to reshape the legal landscape.
The 7 Cs
Our foundational principles that guide every client relationship and business decision.
Our Values - WATER
Five core values that flow through everything we do, shaping our culture and client relationships
W
WISDOM
“Learn to listen, and you will grow wise.”
A
ATTITUDE
“People may hear your words, but they feel your attitude.”
T
TRUST
“Trust is a great force multiplier.”
E
ENERGY
“Learn to listen, and you will grow wise.”
R
RESPECT
“People may hear your words, but they feel your attitude.”
GLOBAL PRESENCE
DELIVERING ACROSS CONTINENTS
Flexible engagement options designed to meet you where you are and scale with your transformation goals.
400+
YEARS OF COMBINED EXPERIENCE
LOCAL
PRESENCE, WITH A GLOBAL FEEL
MULTI
LINGUAL TEAM
EXPERT INSIGHTS
QUICK WINS FROM OUR LEGAL OPERATIONS THOUGHT LEADERS
Actionable strategies from our recent webinars, publications and thought leadership sessions.
Ready to Transform Your Legal Department
Start with a comprehensive assessment to identify your highest-impact opportunities.
Swiftwater & Company offers top-notch Business and Management Consulting services, with a team of experienced experts dedicated to helping businesses achieve their goals. We work closely with each client, providing customized solutions that drive results.
Important Pages
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